Trusted Appliance Distributor vs. Large Retailers
Over the past decade, the retail industry has been shifting. Large retailers like Sears are closing the doors of brick and mortar locations, leaving retail ghost towns in their place.
Sears used to be the place for everything. Home appliances, tools, clothes, housewares and so much more, but year after year, fewer consumers make the journey into the store. Instead, they turn to more convenient solutions – we have access to more goods than we know what to do with from our phones, after all.
But it’s not just online sales that are disrupting the retail market. Consumers themselves are changing. The Baby Boomer generation fully supported large retailers because it was easy to find and purchase what you need in one place. They looked for generic, mass-produced goods sold at a low price.
Today, Millennials and Gen Z consumers make up the bulk of buyers, and neither generation behaves the way their parents or grandparents expect. These consumers prefer to shop local when they can, valuing brand authenticity and environmentally-friendly products – even if that comes at a higher price.
The bottom line is that retailers like Sears have failed to meet changing consumer needs, and the results have been drastic.